PETKOVIĆ, G.; DOKIĆ, A.; DESPOTOVIĆ, O. CUSTOMER SHOPPING ORIENTATION AND PERCEPTIONS OF FOOD LOYALTY PROGRAM REWARDS: A SOCIAL EXCHANGE PERSPECTIVE. Economic of Agriculture, [S. l.], v. 73, n. 1, p. 77–96, 2026. DOI: 10.59267/ekoPolj260177P. Disponível em: https://www.ea.bg.ac.rs/index.php/EA/article/view/2527. Acesso em: 7 jun. 2026.