AN EXPLORATION OF DISTRIBUTION CHANNELS: CHALLENGES AND OPPORTUNITIES FOR ORGANIC FOOD PRODUCERS IN CROATIA
DOI:
https://doi.org/10.5937/ekoPolj1804461GKeywords:
organic agriculture, organic food, organic food producers, distribution channels, CroatiaAbstract
Organic market in the EU is growing faster than the area of production and is facing many problems and challenges. In order to obtain more information of the structure and organizational features of the organic farms in the Republic of Croatia, as well as perceptions of organic food producers about barriers that disable faster development of organic food market, empirical research was conducted on the sample of 66 organic food producers. Research findings suggest that the largest number of organic farms are small farms up to 5 hectares (ha). Organic food producers are the most prominent in the field of fruit production, and key motives for engagement in organic agriculture are their personal beliefs, health reasons and environmental care. Regarding the distribution of the organic food products, most producers sell their organic food products directly to the final consumer, mostly on family farms and local fairs. Regarding indirect distribution, specialized stores are dominant retail format, followed by wholesale. The paper gives valuable contribution, as it lists the producers' proposals for further development of organic food products market in Croatia.
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References
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20. Götze, F., Mann, S., Ferjani, A., Kohler, A., & Heckelei, T. (2016). Explaining market shares of organic food: evidence from Swiss household data, British Food Journal, 118(4), 931-945., https://doi.org/10.1108/BFJ-09-2015-0318
21. Ham, M., Pap, A., & Stanic, M. (2018). What drives organic food purchasing?–evidence from Croatia, British Food Journal, 120(4), 734-748., https://doi.org/10.1108/BFJ-02-2017-0090
22. Hamzaoui Essoussi, L., & Zahaf, M. (2008). Decision making process of community organic food consumers: an exploratory study, Journal of Consumer Marketing, 25(2), 95-104., https://doi.org/10.1108/073637608 10858837
23. Hamzaoui-Essoussi L. & Zahaf, M. (2012). The Organic Food Market: Opportunities and Challenges, Organic Food and Agriculture - New Trends and Developments in the Social Sciences, Matthew Reed (Ed.), 63-82., InTech, Rijeka, Retrieved from: http://www.intechopen.com/books/organic-foodandagriculture-new-trends-and-developments-in-the-social-sciences/theorganic-food-market-opportunities-andchallenges
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25. Hashem, S., Migliore, G., Schifani, G., Schimmenti, E., & Padel, S. (2018). Motives for buying local, organic food through English box schemes, British Food Journal, 120(7), 1600-1614., https://doi.org/10.1108/BFJ-08-2017-0426
26. Hemmerling, S., Hamm, U., & Spiller, A. (2015). Consumption behavior regarding organic food from a marketing perspective—a literature review, Organic Agriculture, 5(4), 277–313., DOI 10.1007/s13165-015-0109-3
27. IFOAM (2005). Defnition of organic agriculture, Retrieved from: https://www.ifoam.bio/en/organic-landmarks/defnition-organic-agriculture
28. IFOAM EU GROUP (2016). Organic in Europe, prospects and developments 2016, Retrieved from https://www.ifoameu.org/sites/default/fles/ifoameu_organic_in_europe_2016.pdf
29. Jarczok-Guzy, M. (2018). Obstacles to the development of the organic food market in Poland and the possible directions of growth, Food Science & Nutrition, 6(6), 1462– 1472. Retrieved from https://doi.org/10.1002/fsn3.704
30. Jonas, A., & Roosen, J. (2005). Private labels for premium products – the example of organic food, International Journal of Retail & Distribution Management, 33(8), 636-653., https://doi.org/10.1108/09590550510608412
31. Jones, P., Clarke‐Hill, C., Shears, P., & Hillier, D. (2001). Retailing organic foods, British Food Journal, 103(5), 358-365., https://doi.org/10.1108/00070700110396358
32. Kisić, I. (2014). Uvod u ekološku poljoprivredu, Agronomski fakultet sveučilišta u Zagrebu, Zagreb
33. Koreleska, E. (2017). Production and market of ecological product in Poland, Proceedings of the 8th International Scientifc Conference Rural Development Kaunas, Lithuania, 1119-1123., http://doi.org/10.15544/RD.2017.043
34. Kottila, M.R., & Rönni, P. (2008). Collaboration and trust in two organic food chains, British Food Journal, 110(4/5), 376-394., https://doi.org/10.1108/00070700810868915
35. Kottila, M.R. (2009). Knowledge sharing in organic food supply chains, Journal on Chain and Network Science, 9(2), 133-144., Retrieved from https://www.wageningenacademic.com/doi/pdf/10.3920/JCNS2009.x168
36. Kottila, M.R. (2010). Understanding the organic chain - The framework of the interaction between actors in organic chains in relation to the ecological modernisation of food production, doctoral thesis, Faculty of Agriculture and Forestry of the University of Helsinki
37. Kranjac, M., Vapa-Tankosić, J., & Knežević, M. (2017). Profile of organic food consumers, Economics of Agriculture, 2, 497-513.
38. Kubala, J., Grodzińska-Jurczak, M., Cichoń, M., & Nieszporek, K. (2008). Motivations for organic farming among farmers from Malopolska Province, Poland, International Journal of Environment and Sustainable Development, 7(3), 345-361., DOI: 10.1504/IJESD.2008.021904
39. Magnusson, M.K., Arvola, A., Koivisto Hursti, U.K., Åberg, L., & Sjödén, P.O. (2001). Attitudes towards organic foods among Swedish consumers, British Food Journal, 103(3), 209-227., https://doi.org/10.1108/000707001103 86755
40. Marques Vieira, L., Marcia Dutra De Barcellos, Hoppe, A., & Bitencourt da Silva, S. (2013). An analysis of value in an organic food supply chain, British Food Journal, 115(10), 1454-1472., https://doi.org/10.1108/BFJ-06-2011-0160
41. Mesić, Ž., Molnár, A. & Cerjak, M. (2018). Assessment of traditional food supply chain performance using triadic approach: the role of relationships quality, Supply Chain Management: An International Journal, 23(5), 396-411., https://doi.org/10.1108/SCM-10-2017-0336
42. Nasir, V. A., & Karakaya, F. (2014). Consumer segments in organic foods market, Journal of Consumer Marketing, 31(4), 263-277., http://dx.doi.org/10.1108/JCM-01-2014-0845
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Published
2018-12-27
How to Cite
Gajdić, D., Petljak, K., & Mesić, Željka. (2018). AN EXPLORATION OF DISTRIBUTION CHANNELS: CHALLENGES AND OPPORTUNITIES FOR ORGANIC FOOD PRODUCERS IN CROATIA. Economics of Agriculture, 65(4), 1461–1482. https://doi.org/10.5937/ekoPolj1804461G
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