MOTIVATIONAL FACTORS INFLUENCING URBAN GARDENING INTENTIONS: INSIGHTS FROM VOJVODINA (SERBIA)

Ivana  Blešić; Tamara  Gajić; Tatjana  Pivac; Milka  Bubalo Živković

doi:10.59267/ekoPolj25041327B

Authors

Ivana Blešić University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg Dositeja Obradovića 3, Novi Sad, Serbia
Tamara Gajić Geographical Institute “Jovan Cvijić”, Serbian Academy of Sciences and Arts (SASA), Đure Jakšića 9, Belgrade 11000, Fakultet za organizacione stduije - EDUKA u Beogradu, Univerzitet Privedna Akademija Novi Sad, Serbia
Tatjana Pivac University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg Dositeja Obradovića 3, Novi Sad, Serbia
Milka Bubalo Živković University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Trg Dositeja Obradovića 3, Novi Sad, Serbia

DOI:

https://doi.org/10.59267/ekoPolj25041327B

Keywords:

urban gardening, motivation, cities, Vojvodina (Serbia)

Abstract

This study examines factors influencing residents’ intentions to engage in urban gardening, focusing on psychological and physical well-being and key economic, social, and demographic determinants. Data were collected from 473 residents of three cities in Vojvodina (Serbia) using a structured survey. Confirmatory factor analysis validated the motivation scale, while path modeling and regression explored relationships between motivational factors, sociodemographic characteristics, and gardening intention. All motivational factors significantly predicted intention, with psychological well-being emerging as the strongest predictor, followed by healthy food, physical well-being, community engagement, and economic benefits. Women showed higher intentions than men, while younger adults (18–24) were less motivated. Urban gardening is thus primarily driven by psychological well-being, access to healthy food, and physical well-being. Targeted programs emphasizing these benefits, supported by practical guidance and educational campaigns for younger residents, can enhance participation. Gender-inclusive and community oriented initiatives may further strengthen engagement and contribute to long-term sustainability.

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