DIRECT INVESTMENTS IN SPA TOURISM OF UNDEVELOPED RURAL REGIONS: CASE STUDY OF THE МUNICIPALITY OF KURŠUMLIJA
DOI:
https://doi.org/10.5937/ekoPolj2001207LKeywords:
Direct investments, incentives, privatization, business environment, spa tourism, Municipality of KursumlijaAbstract
In this paper we analyze the role of direct investments in spa tourism in undeveloped rural regions on the example of the Municipality of Kuršumlija. Namely, the Municipality of Kuršumlija belongs to the group of undeveloped regions. On its territory, three spa resorts are located. In order to explore the role of direct investments in the development of these spa resorts, qualitative survey was conducted using the technique of semi-structured in-depth interviews with the representatives of relevant institutions and organizations in the Municipality of Kuršumlija. Obtained results showed that the completion of the privatization process of the spa facilities along with the use of investment incentives and creation of favorable business environment for investors would lead to the increase of direct investments aimed for the development of the spa resorts. Direct investments, through better utilization of natural healing factors and human resources, would create the conditions for the development of health tourism and thus would lead to the development of the undeveloped
rural area where the spa complex is located.
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References
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28. Republic property directorate (2019). Advertisement for the alienation of the real estate of the "Žubor" spa complex in Kuršumlijska Banja through the collection of written offers. [Републичка дирекција за имовину (2019). Оглас ради отуђења непокретности бањског комплекса "Жубор" у Куршумлијској бањи путем прикупљања писмених понуда] Retrieved from http://www.rdi.gov.rs/doc/oglasi/tekst-oglasa-Zubor.pdf (Januar 15, 2020)
29. Sagić, Z., Lakićević, M., & Durkalić, D. (2019). Analysis of tourist turnover in a rural tourism destination–case study of Ivanjica. Economics of Agriculture, 66(3), 835-850. doi:10.5937/ekoPolj1903835S
30. Statistical Office of the Republic of Serbia (2019). Municipalities and Regions in the Republic of Serbia 2019, Belgrade
31. Stojanović, B. & Stanišić, T. (2015). Sectoral state aid in the European Union and some Western Balkan countries, Economic Topics 53 (3), 335-347. [Стојановић, Б. & Станишић, Т. (2015) Секторска државна помоћ у Европској унији и неким земљама Западног Балкана] Retrieved from http://економске-теме.срб/pdf/et20153_02.pdf (Januar 25, 2020)
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Published
2020-03-26
How to Cite
Ljubisavljević, T., & Gnjatović, D. (2020). DIRECT INVESTMENTS IN SPA TOURISM OF UNDEVELOPED RURAL REGIONS: CASE STUDY OF THE МUNICIPALITY OF KURŠUMLIJA. Economics of Agriculture, 67(1), 207–222. https://doi.org/10.5937/ekoPolj2001207L
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Original scientific papers
