PROMOTION ON THE INTERNET AS A FUNCTION OF AGRIBUSINESS DEVELOPMENT IN CENTRAL SERBIA

Dejan  Dašić; Milijanka  Ratković; Anđela  Marčetić; Miloš  Tošić

doi:10.59267/ekoPolj2302479D

Authors

Dejan Dašić University „UNION – Nikola Tesla“,Faculty of Law, Security and Management; Faculty of Sport, Belgrade, Serbia https://orcid.org/0000-0002-8245-1117
Milijanka Ratković University „UNION – Nikola Tesla“, Faculty of Sport, Belgrade, Serbia https://orcid.org/0000-0001-7946-354X
Anđela Marčetić University of Belgrade – Faculty of Agriculture, Belgrade – Zemun, Serbia https://orcid.org/0000-0001-5133-4623
Miloš Tošić College of Vocational Studies “Milutin Milanković” Belgrade, Serbia https://orcid.org/0000-0002-9989-7115

DOI:

https://doi.org/10.59267/ekoPolj2302479D

Keywords:

Internet, promotion, agricultural producers, e-business, Central Serbia

Abstract

The advancement of information technologies during the past several decades has excelled, especially those that are applicable to all aspects of human activity. The aim of this paper is to determine the views of agricultural product producers in Central Serbia on e-business, with a focus on determining the perception of the promotional potential of the Internet itself. As social media networks, play an increasing role in e-business globally, the intention is to emphasize the importance of their use in order to promote various agricultural and food products. The survey included a final sample of 92 respondents. The basic hypothesis in this paper is that the Internet as an e-business technology has great potential for improving the position of farmers and producers, but also that it is not used in its full potential. The results confirm the aforementioned hypothesis, while the conclusions are directed towards the necessity of education in order of getting to know the benefits of e-business, as well as the advantages of promotion via social networks.

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Author Biographies

Dejan Dašić, University „UNION – Nikola Tesla“,Faculty of Law, Security and Management; Faculty of Sport, Belgrade, Serbia

Milijanka Ratković, University „UNION – Nikola Tesla“, Faculty of Sport, Belgrade, Serbia

Anđela Marčetić, University of Belgrade – Faculty of Agriculture, Belgrade – Zemun, Serbia

Miloš Tošić, College of Vocational Studies “Milutin Milanković” Belgrade, Serbia

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