DIGITAL MARKETING - MARKETING OPPORTUNITIES AND THE POWER OF DIGITAL CONSUMERS

Dejan  Dašić; Vladan  Vučić; Željko  Turčinović; Miloš  Tošić

doi:10.59267/ekoPolj23041187D

Authors

Dejan Dašić University „UNION – Nikola Tesla“,Faculty of Law, Security and Management; Faculty of Sport, Belgrade https://orcid.org/0000-0002-8245-1117
Vladan Vučić University „UNION – Nikola Tesla“, Belgrade, Faculty of Law, Security and Management, Niš https://orcid.org/0000-0002-3303-5627
Željko Turčinović Faculty of Sport, Belgrade https://orcid.org/0000-0002-3303-5627
Miloš Tošić College of Vocational Studies “Milutin Milanković” Belgrade https://orcid.org/0000-0002-9989-7115

DOI:

https://doi.org/10.59267/ekoPolj23041187D

Keywords:

digital marketing, social networks, media, digital advertising, agribusiness

Abstract

The article contrasts digital and conventional marketing while also examining the fundamentals of the idea of digital marketing, as well as its structure and characteristics in contemporary corporate environments. This study tries to pinpoint the key strategies for attracting and keeping people while utilizing digital marketing. The primary digital marketing tools are examined, and it is emphasized that there are no general answers for tool selection; rather, each tool must be chosen for a particular business. Digital marketing is the practice of promoting goods or services via the use of digital technology, mostly the Internet but also mobile devices, display advertisements, and other digital media. Digital marketing efforts are becoming more common and effective as digital platforms are integrated into daily life and marketing strategies and as more consumers use digital devices than physical stores. This essay largely focuses on conceptualizing digital marketing and how it benefits modern businesses.

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