THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND TECHNOLOGICAL INNOVATIONS IN THE TRANSFORMATION OF AGRICULTURAL PRODUCTION

Dragana Trifunovic; Milena Knezevic; Milan Milunovic

doi:10.59267/ekoPolj2602379T

Authors

Dragana Trifunovic Faculty of Social Sciences, Belgrade, Bulevar Umetnosti 2A, 11070 New Belgrade, Serbia https://orcid.org/0000-0002-8051-1454
Milena Knezevic Military Academy, University of Defense in Belgrade, Republic of Serbia, Veljko Lukića Kurjaka 33, Belgrade, Serbia https://orcid.org/0000-0003-2814-7453
Milan Milunovic Military Academy, University of Defense in Belgrade, Republic of Serbia, Veljko Lukića Kurjaka 33, Belgrade Serbia https://orcid.org/0000-0002-9685-9877

DOI:

https://doi.org/10.59267/ekoPolj2602379T

Keywords:

Corporate Social Responsibility (CSR), Technological Innovation, Sustainable Agriculture, Digital Transformation

Abstract

This paper examines the role of corporate socialresponsibility and technological innovation in thetransformation of agricultural production in Serbia. Thestudy is based on quantitative empirical research conductedon a sample of one hundred agricultural holdings andagri-food companies. The results indicate a positiverelationship between socially responsible practices andproduction performance, as well as increasing investmentsin innovative technologies during the observed period.The synergy between corporate social responsibility andtechnological innovation is identified as an important factorin improving efficiency, environmental sustainability, andcompetitiveness in agricultural production. However,broader implementation is limited by financial constraints,insufficient knowledge, and moderate levels of digitaladoption. The findings emphasize the importance oftargeted education, institutional support, and accelerateddigital transformation for the sustainable development andlong-term competitiveness of the agricultural sector.

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