THE ENVIRONMENTAL ROLE OF NATURAL RESOURCES IN THE SPORTS INDUSTRY DEVELOPMENT MANAGEMENT

Igor Z. Radošević

doi:10.59267/ekoPolj2602483R

Authors

Igor Z. Radošević Singidunum University, Faculty of Physical Culture and Sports Management, Belgrade, Serbia https://orcid.org/0000-0002-6268-5274

DOI:

https://doi.org/10.59267/ekoPolj2602483R

Keywords:

environment, natural resources, sports industry, ESG, sports companies

Abstract

Environmental organizations are pressuring sportscompanies to modernize their production by redirectingESG standards to conserve natural resources. The researchused historical methods, description, synthesis andcomparison to analyze the environmental role of naturalresources in the sports industry development. Empiricalresearch was conducted on the environmental impact onsports industry development and consumer priorities whenchoosing products made of eco or traditional materials.The results showed that 46% of participants declaredthemselves in favor of eco materials, 31% in favor oftraditional materials, 23% declared that it doesn’t matterfor them. The organization of sports competitions for manysports today is conditioned by climate change, which candisrupt the organization and make it even more difficult toconduct competitions. To preserve natural resources fromdestruction, it is recommended to promote eco standardsin the media, which should be introduced by law intoregulations and procedures.

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