GROSS MARGIN ANALYSIS OF RASPBERRY PRODUCTION ON SELECTED FAMILY HOLDINGS IN SERBIA

Stevan Miloš Čanak; Vojin Cvijanović; Vedran Tomić; Robert Radišić

doi:10.59267/ekoPolj2601119C

Authors

Stevan Miloš Čanak ZZ AgriFoodTech SUZ, Kamčatska 2, Belgrade, Serbia https://orcid.org/0000-0003-2034-0531
Vojin Cvijanović Institute for Science Application in Agriculture, Belgrade, Serbia, Blvd despota Stefana 68b, Belgrade, Serbia https://orcid.org/0000-0002-1347-952X
Vedran Tomić Institute for Science Application in Agriculture, Belgrade, Serbia, Blvd despota Stefana 68b, Belgrade, Serbia https://orcid.org/0000-0003-2383-721X
Robert Radišić Institute for Science Application in Agriculture, Belgrade, Serbia, Blvd despota Stefana 68b, Belgrade, Serbia https://orcid.org/0000-0002-7161-1269

DOI:

https://doi.org/10.59267/ekoPolj2601119C

Keywords:

raspberry production, risks, gross margin, sensitivity analysis

Abstract

This study analyzes the economic performance and riskexposure of raspberry production on selected family farmsin Serbia, identified by agricultural advisory services asregional leaders. Using gross margin calculations for theperiod 2020–2024, the results show that an average grossmargin was €14,546/ha or €1.57/kg. Strong year-to-yearfluctuations in gross margin were observed, ranging from€0.53/kg in 2023 to €2.97/kg in 2022. These variationswere primarily attributable to volatility in raspberry marketprices and escalating labor costs, which together accountedfor more than 80% of total variable expenses. Sensitivityanalysis indicated that most simulated scenarios yieldedpositive gross margins, suggesting a favorable outlookfor the selected Serbian farms. The findings underscorethe sector’s dependence on labor and unstable markets,highlighting the need for technological modernization,labor-saving innovations, and targeted institutional supportto sustain competitiveness in the global raspberry market.

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